How To Make - Brochure Design Tips

Design professional brochures that grab attention, communicate clearly, and drive results—whether you're mailing them or handing them out in person.

📘 BROCHURE DESIGN TIPS: STRATEGY & STRUCTURE

Before you start designing, ask yourself one simple question: What do I want this brochure to achieve? Whether it’s to generate leads, educate a customer, or promote a service—keep your content laser-focused on that goal. Every design choice should support your message.

Clarify your unique selling proposition—why should someone choose your business over a competitor?
Use persuasive, benefit-focused language (not just product specs).
Talk to the reader—use you / your instead of we / us / I / our.
Include your company name, logo, and a short history if space allows.
Highlight services, guarantees, and support options.
Testimonials can build trust—include them if you have space.

🖋️ COPYWRITING & TEXT LAYOUT

Good copywriting is about clarity and persuasion. Your reader will skim, so guide their attention strategically:

Headlines: Use compelling, benefit-driven headlines to break up sections.
Typography: Avoid all caps—Title Case or sentence case improves readability and response rates.
Bold text: Use sparingly for key points or subheadings only.
Avoid reverse text: Light text on dark backgrounds is often skipped or unreadable.
Line spacing: Increase line height (leading) and character spacing slightly to improve readability.
Margins: Leave clear space on all four sides—avoid crowding edges.
Short line lengths: Make paragraphs digestible and easy on the eyes.

💬 12 POWER WORDS THAT BOOST RESPONSE

You	Money
Save	New
Easy	Love
Discovery	Results
Health	Proven
Guarantee	Free

Sprinkle these into your headlines, bullet points, or callouts to increase engagement and emotional appeal.

🧾 LAYOUT FORMATS & FOLDING OPTIONS

Most brochures fall into one of two styles: portrait or landscape. Our brochure paper measures 8.5" x 11" and folds down the center to a final size of 8.5" x 5.5". This is known as a bifold or half-fold format.

Bifold (2-panel): A single fold down the middle, simple and versatile
Portrait: Folds like a greeting card (vertical)
Landscape: Opens upward or sideways (horizontal)

🎨 DESIGNING WITH OUR FREE TEMPLATES

To begin designing your brochure using mcgpaper.com templates:

Go to mcgpaper.com and search for Templates.
Choose Bi-Fold and select either Portrait or Landscape design.
Download the template to your computer and open it in Word, Publisher, or your preferred design program.
Add text, images, charts, or logos to the front and back as needed.

🖨️ PRINTING & ASSEMBLY TIPS

Print a test copy on plain paper to check layout and alignment.
Hold it up against one of our blank bifold sheets to preview fold placement.
Make font, color, or spacing adjustments as needed.
Load a single sheet of cardstock and print side 1.
Let it dry completely. Flip the paper and print side 2 if double-sided.
Once printed, fold cleanly down the center.
Secure with a glue dot, sticker, or wafer seal if mailing.

✉️ MAILING YOUR BROCHURE

For privacy or mailing convenience, place your folded brochure in a 6" x 9" envelope or A9 envelope. These sizes are perfect for handouts, direct mail campaigns, or professional presentations.

👥 BONUS TIP

Before finalizing your design, show your brochure to someone unfamiliar with your business. Can they clearly understand what you do and why it matters? Fresh eyes can catch weak spots you might miss.